What is AEO? How to get your business named in AI answers
People now ask Google and AI assistants questions like "which agency is good in Bhubaneswar?" and get a direct answer. Answer engine optimisation (AEO) helps those answers include you, and describe you correctly.
AEO and SEO are not the same
SEO helps your pages appear in the list of search results. AEO helps your information get picked up directly in answers. Good AEO builds on good SEO, so you need both.
First steps for a local business
- Keep your business name, address and phone number the same everywhere
- Complete your Google Business Profile and keep it active
- Write clear pages for each service, with the questions customers ask
- Add FAQ and business structured data to your pages
- Collect genuine reviews that mention your services
Measure it
Use Google Search Console to see the questions you appear for, and Google Analytics to see visits from AI assistants. Visits from tools such as ChatGPT already show up as their own source.
Common questions
- Can anyone guarantee a mention in ChatGPT?
- No. You can make your information clear, consistent and easy to quote, then measure the visits that arrive.
- Do I need a new website for AEO?
- Usually not. Most gains come from clearer service pages, consistent business details and structured data on your current site.
- Where do I start?
- Message us on WhatsApp with your website address and we will tell you the first fixes we would make.